Getting Started as a Private Sports Coach

Many of us dream of walking the touchlines of our favorite sports teams, playing or coaching them to glory. This may be a childhood fairytale for many of us, but for the few, dreams really do come true. What to do though if your coaching career takes a different path or the big lights are not really your style? For many, the answer is private sports coaching. This can be a highly lucrative and also rewarding career for many who choose it. Follow our simple steps to help your private coaching business off the ground smoothly.

Be Confident

It is vital that you show confidence in your own skills. This is what will help people to respect you and make you a mentor they want as their coach. This does not mean that you have to possess the practical skills of a star player. While this can be a fast track, the key to becoming a successful coach of any sport is knowledge. This is what you need to show most to your clients. Help them feel like you are providing them with competitive edge and they will flock.

Inspire and Motivate

More than technical knowledge, you need to impart your own confidence to those around you. This requires a good perception of circumstances and understanding your client’s personality well. Different people will be motivate by different methods and it key to recognize which are appropriate in each case. Ultimately, if you have the ability to make people feel good, build trust and make them feel like their skill is improving regardless of whether this is evident or not, you are on to a winner. On many occasions, confidence and self-belief is what people are missing. By injecting that self-belief you will inspire trust and long term business.

Don’t Forget the Business

It can be all too easy to become wrapped up in the technical side of coaching or personal side of motivating, but without a great promotional strategy and branding, your business will never reach the finish line. On this front, look to social media and sporting groups and teams in particular to market your services. Creating an awesome brand which resonates victory is also a key aspect. In sports especially, people like to be associated with success. The more you can project this image, the better your performance will become.


Sports coaching is a dream business. It offers you the chance to inspire and motivate individuals as well as share in their moments of success with pride, knowing that you played a key role in contributing to that.

It is of course not always a bed of roses. Like all business and each sportsperson you will meet, it takes hard work, motivation and determination to be successful. There are also many times that you will fall down but the key is to rise again and keep going steadily. By following these steps you can safely plot your first steps on the road to glory!

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